Promote the construction of enterprises. The so-called brand, for enterprises, its core is a spirit, an expression of the spirit of the enterprise, can also be said to be a culture. Some of the world's large enterprises, all around this to do business brand, such as IBM, HP, Coca-Cola, KFC, and so on, these international giant enterprises are built around a burning enterprise culture, a spirit to carry out. Make the construction of enterprises have a good guidance, the correct direction of development. Marketing has a cumulative effect on the brand of an enterprise and enlarges its influence.